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How Indie Beauty Brands Are Gaining an Edge

What we can learn from their relevancy and how they’re reshaping the market landscape.

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By: Jamie Matusow

Editor-in-Chief

Anna Mayo, Vice President of Beauty Thought Leadership at NIQ, recently sat down with Beauty Packaging to discuss NIQ’s new report with Kline, focused on Indie Beauty. The report, “Beauty Indies: U.S. Analysis of Brands to Watch” is Kline & Company’s sixth edition of this series of advisory reports on independent brands in the cosmetics and toiletries industry in partnership with NIQ.
 
The data and insights in this study are valuable for professionals involved in corporate planning and strategy, mergers and acquisitions, market research, forecasting, marketing, brand management, and business development. The study also helps subscribers stay abreast of the most dynamic trends in the indie beauty space and the factors that influence the rise of indie titans.

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